Replacing Surface, why not?

Microsoft has already in the market its second generation of Surface, which is helping it better than the first generation, even it continues without having a concrete way....why not to replace Surface towards education?

The people who dedicate to the marketing must think about covering the necessities of the people, and I think Microsoft is  an unique opportunity which Surface might give it in the sector of the education.

What´s wrong? How to correct it?

From my point of view, one of the great errors at the work time the marketing of the Surface brand, has been the non-defining or finding the people whom is managed, being this one of the centres to be able to have all the strategy. Once we know how to define our consumer, we would know where it would be and replace our characteristics, which empower them and where make them know.

From here I had my idea, and it would be all a restructuring of the brand, all a base of analyzing, knowing and correcting the plan of marketing, so the product have already with a amazing hardware and software.

                 Now we have to exploit its strengths......but how?

Very easy, in fact Microsoft created a short time ago some videos showing and comparing the virtues of Surface before its rivals more directed like Ipad and Samsung, which all could link with the ambit of the education.

If students look for something it is the portability, nobody wants to take a portable computer to class by the weight and size, so they buy tablets or convertibles which they can take easier, but not everyone does....

If Surface has something to do with it , they are unique and own characteristics which convert it in a brilliant product, to start its keyboard, being the unique with a keyboard which adjust with magnets in addition to have a extreme thinness.

Another addition is the USB port, through which can pass files from USB flash drives, or connect any device that has this task, in addition also has a port to connect microHDMI any screen or use it for other specific uses.

Nobody worry about capacity, because it has versions of 32/64 GB which can be expanded via Micro SD cards, along with Onedrive will offer freedom to keep the whole amount of files you wish.

I also highlight the autonomy, which will give you one or two working days, so with a normal use you could enjoy from 8 hours, even this figure could increase or decrease depending on the utility we give.

The strong point of Surface would be the Office included bringing pack, which together with the keyboard will delight any student, is just what you need, that joined all the above will make forget books, notebooks and other tablets.

And why not to highlight the kickstand, or the real multitask, they are the small details which make big a product.

I would encourage Microsoft to rethink all the strategy of marketing of Surface, would indicate you that you gamble for education like central focus, enabling universities, colleges and institutes them at student prices and coordinators to teach all its virtues.

At last I would also leave the open doors to other people to focus the strategy, the companies, some of which give Ipads and other tablets to their employees that then they don´t serve to do everyday tasks such the management of Outlook, Office...

Rethink yourself what it is you need, don´t let you be guided by opinions without any basis, so Surface can offer you all you need and more.

Surface is what you need!