martes, 1 de abril de 2014

Microsoft launch Office for Ipad, right strategy?


Microsoft announced yesterday the Office version for Ipad, which will integrate the Word, Excel and PowerPoint programs, all them being able to synchronize at the best with Onedrive, the question is, have they guessed with this strategy?

Yesterday during the first private conference of Satya Nadella, it was announced the launch of the quintessential productivity suite, Microsoft Office, for the tablet of Apple Ipad.

In this version you could enjoy such as Word, Excel and PowerPoint, all them synchronized with the cloud of Microsoft, Onedrive, so it will be a smile for user of the Ipad, who could work their documents and presentations in its devices.


      Is it free the Office pack? What can and cannot I do?

We say that it is freemium, it means, the sight of the files through Office is free, by that reason you could observe any file, even though to modify and work about them you should have an account or subscription with 356 Office. So if you have an Ipad, and you want to take part with Office, feel free to subscribe to forget all the compatibility issues that gave Pages, Numbers or Keynote, because with Microsoft Office can create and modify files as you wish.


At all, we are facing two opposite cases, Surface offer Office much more professional, in fact it has much more similarity to the program desktop, and other features that complement the program as well as keyboard-cover touch cover or type cover, which has no comparison in Ipad, or USB port to connect any printer, flash drive or device and add more functionality.

Will this remove sales or competitive advantage to Surface?

Finally it is free, Surface offers all this free and forever, so you could forget of subscriptions and always take it with you.


And then, this match, what for?

Very easy, Apple has one of the tablet more sold, by that reason there are many powerful clients who could be interested in Office, in fact we were asking for this office suite much time, so they surely have too many profits with the subscriptions to Office 365.

But it is that, moreover, Microsoft will achieve through Onedrive and Office keep expanding its services, so many will join these platforms, and it is that sometimes forgets something very important, Microsoft is one of the biggest sellers of Software, and this strategy might profit them overwhelmingly.


We hope this first strategy of Satya gets on well way and gets to expand the services and software of Microsoft even by more users.

And for you….what do you think about this news?

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