Recently there is a rumor that office could
arrive to Ipad before we hope, speaking some media that in that case before the
summer, now we will analyze that strategy, which can be a double-edged weapon.
First we must highlight that we have a risky
strategy, with various points such positive as negative points, although we
have to be conscious about Microsoft sells Software, and one of the strong
plates is that is the owner of Office, the best office suite in the world.
Why is a risky strategy?
First I will try to highlight the points which
I consider positive before such movement, and the main thing which came to my
mind is the astuteness to carry that suite to one of the biggest platforms that
exists, with millions of Ipad in the world, which will increase the benefits in
a tremendous way.
Also we must highlight that it would be about
Office 365, which will access through subscription, which is very positive, so
estimating to be sold shortly and downward, to € 100 each unit, we have a
million dollar accounts for the Redmond.
Now we would highlight the negative points I
see, starting with losing one of the strong points which differed with its
tablets with Windows, although I continue offering the free Home&Student
2013 version for the new tablets with Windows 8 and 8.1, what in cost terms go
out more economic buying a Surface than having to pay various quota of Office
365 for Ipad.
Given the lack of keyboard by nature of the
Ipad maybe that not everyone wants to purchase these Office Tools, because
it considered that it would not have a proper use o a complete experience, and
this would affect sales.
So we have a double-edged weapon, on the one
hand an office suite that could enlarge the accounts of Microsoft selling
millions of subscriptions of Office 365, and on the other hand remove their
greater competitive advantage of new models of tablets with Windows, especially
Surface, although this has different characteristics both in software as in
hardware.
Thus, we will be attentive about if this rumor
becomes in real and what this movement will mean for the company, and you do
you prefer Microsoft continue to keep its as or that bet by a enormous increase
of benefits?
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